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corporate & brand identity |
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A start up business, Dovestons is a deli-café who's mission is to serve the best locally sourced quality produce in an informal contemporary setting, for busy people who are always on the go. They required an identity that will support this mission and appeal to an audience looking for a new approach to daytime dining.
The fresh, bold logo with organic, earthy tones is contrasted with clean whites to create a brand with natural, no-nonsense approach, building on the values of the business.
On a busy high-street Dovestons is clearly recognisable as a quality food outlet. In a competitive food-based location, Dovestons has been able to set itself apart from the crowd and attract a new and loyal customer base. |
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