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corporate & brand identity |
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The Montpelier Group is a global financial organisation, with a diverse and unrivalled product offering. Their existing identity had become fractured through a process of time and business growth. at-u were commissioned to review and consolidate all individual elements and departments under one group brand identity and provide an extensive brand guideline document.
at-u developed the group identity to include cohesive sub branding for all of the departments, whilst also exploring alternative wordmark and symbol arrangements to allow flexibility in reproduction without watering down the brand.
Montpelier benefited with its outward communication being sharper, more professional and cohesive as a group. The project gave Montpelier a chance to reflect and establish new brand values, improving internal communication and motivation. Ongoing partnerships with internationally renowned brands have been forged and the new guidelines ensure that wherever the Montpelier signature is applied it strengthens the brand.
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