Angel Springs run special promotional offers on a monthly basis and look to at-u for support on the design and implementation of these campaigns.
As the offers need quick turnaround, at-u helps develop copy and tone of voice for the offer. This is done inline with the promotions guidelines and geared towards the targeted audience.
With an often informal tone, the campaigns generate much uplift, response and help position Angel Springs more personally to the audience. Each promotion brings increased numbers of accounts.