Scolmore needed to redevelop their website to capitalise on the established CLICK brand and increase registrations by targeting contractors directly, while supporting the wholesale customers.
at-u created a site enabling targeted marketing, tracking of user types and areas of interest while creating automatic reports and reduced response and admin time.
Scolmore are now able to track all user types, user journey, registrations, opt ins, manage the online competition, supply requests for brochures and complete management of the key information areas.
